Terms of Service

These Terms of Service (“Terms”) govern access to and use of the earli AI platform and related services (“Service”) provided by earli AI (“earli”, “we”, “us”, or “our”).


By accessing or using the Service, you agree to be bound by these Terms.

1. The Service


earli provides an AI-native people risk engagement, prevention, and benefits activation platform for group life, disability, and health use cases.


The Service enables Clients to:

  • Detect risks early

  • Profile individuals using AI-driven personas

  • Engage individuals with relevant interventions

  • Activate benefits and advisory workflows


The Service is intended for professional and organizational use only.

2. Eligibility & access


  • You must be authorized by a Client organization to access the Service.

  • Access is provided via secure authentication methods, including Microsoft Single Sign-On (SSO).

  • You are responsible for maintaining the confidentiality of your access credentials.


earli may suspend or revoke access if misuse or unauthorized access is detected.

3. Roles and responsibilities


3.1 earli’s role


earli:

  • Operates the Service as a technology provider

  • Acts as a data processor for personal data processed on behalf of Clients

  • Does not provide medical, legal, insurance, or financial advice


3.2 Client responsibilities


Clients are responsible for:

  • Ensuring lawful processing of personal data

  • Establishing a valid legal basis for data use

  • Informing individuals about data processing

  • Configuring access rights and permissions

  • Ensuring outputs are reviewed by qualified personnel

4. AI, profiling, and decision support


The Service uses AI models to:

  • Analyze patterns and signals

  • Detect risks

  • Generate predictive insights

  • Profile individuals into persona types


Important limitations:

  • Outputs are decision-support tools, not decisions

  • No automated decision-making with legal or similarly significant effects is intended without human oversight

  • Clients remain responsible for all actions taken based on platform insights

5. Acceptable use


You agree not to:

  • Use the Service for unlawful or discriminatory purposes

  • Attempt to re-identify individuals beyond authorized scope

  • Reverse engineer or misuse AI models

  • Circumvent security or access controls

  • Use the Service outside agreed purposes


Violation may result in suspension or termination.

6. Data protection & privacy


Personal data processing is governed by:

  • These Terms

  • The Privacy Policy

  • Any applicable Data Processing Agreement (DPA)


earli applies privacy-by-design, data minimization, and security best practices at all times.

7. Intellectual property


  • The Service, software, AI models, and documentation are the exclusive property of earli

  • Clients receive a limited, non-exclusive, non-transferable license to use the Service during the contract term

  • No ownership rights are transferred


Feedback provided may be used by earli to improve the Service.

8. Confidentiality


Each party agrees to:

  • Protect confidential information

  • Use it only for permitted purposes

  • Apply reasonable security measures


Confidentiality obligations survive termination.

9. Service availability


  • The Service is provided on an “as available” basis

  • earli aims for high availability but does not guarantee uninterrupted operation

  • Maintenance and updates may occur without prior notice where necessary

10. Third-party services


The Service may reference or connect to third-party services (e.g. benefits providers).
earli is not responsible for third-party services, content, or outcomes.

11. Fees & payment


Fees, billing terms, and service scope are defined in a separate agreement or order form between earli and the Client.

12. Term & termination


  • These Terms remain in effect while you use the Service

  • earli may suspend or terminate access for breach, misuse, or legal requirements

  • Upon termination, access ceases and data handling follows contractual and legal obligations

13. Disclaimers


The Service is provided “as is” and “as available”.


earli does not warrant that:

  • Insights are error-free

  • Outcomes will meet specific business or health results

  • Risks will always be detected


The Service does not replace professional judgment.

14. Limitation of liability


To the maximum extent permitted by law:

  • earli is not liable for indirect, incidental, or consequential damages

  • Total liability is limited to fees paid during the preceding 12 months


Nothing limits liability where prohibited by law.

15. Indemnification


Clients agree to indemnify earli against claims arising from:

  • Unlawful data use

  • Unauthorized access

  • Misuse of platform insights

  • Breach of applicable laws or regulations

16. Governing law


These Terms are governed by the laws of [Insert jurisdiction, e.g. Denmark or EU member state], without regard to conflict-of-law principles.

17. Changes to the Terms


earli may update these Terms from time to time.


Material changes will be communicated through appropriate channels.

18. Contact


For questions regarding these Terms:


Email: contact@earli.ai